Success springs from knowing who we truly are, not who we think we are.


A groundbreaking new book packed with advanced power tools for leaders.


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Profound and lasting business success begins with the leader. Building an organization that continuously evolves and innovates requires much more than self-awareness and observation. Leaders must first transform themselves into instruments of change. That is what we do.

Some leaders consistently achieve exponential levels of success. Competition is fierce to work with them, and they always seem to be surrounded by the best, brightest, and most committed teams. What is the secret to inspiring such loyalty, creativity and engagement in others? Leadership at this level is not tactical but requires a level of self-knowledge and authenticity that creates clarity, liberates energy, and influences positive change throughout an organization.

In his groundbreaking work, William D. Anton, Ph.D., unearths this elusive kernel of business success and shows us how to climb the mountain toward knowing our truer selves. Only when we know ourselves as we truly are can we relate to ourselves and others in a way that transforms our companies and our lives. CEOE is dedicated to changing the face of business by creating leaders who are powerful change agents because they have accepted the invitation to know themselves.


"Ascend is full of great ideas applicable to self-improvement and mindulfness and, perhaps most interestingly, self-knowledge, an important recognition that everyone can learn from. Well worth reading… twice!”
– Bill Townsend, Entrepreneur, speaker, and author
"Take heed of your disconfirming instances to grow and prosper. This book has the potential to take you on a life-altering journey. Read it and grow cognitively, behaviorally, emotionally, and spiritually."
– Elliot D. Cohen, PhD, Inventor of Logic-Based Therapy (LBT)
“Renowned psychologist Bill Anton has written a timely and timeless book about creating a path to our truest self and elevating our vision of what is possible - and then acting to make it a reality.”
– Robert Cooper, PhD, CEO of Cooper Strategic &
New York Times bestselling author
“No one climbs life’s mountain alone. Ascend shows how we can say “yes” to our higher self by becoming conscious of our choices. This book helps prepare the reader for the amazing journey of a purposeful life.”
– Bob Chapman, Chairman of the Board & CEO, Barrywehmiller
“This is a wonderfully written creative approach to understanding our personal journey. Everyone will find themselves in this wonderful story with summary insights offered along the way. A must read for anyone seeking inner knowledge or to help others in that quest.”
– Jaynie L. Smith, CEO, Smart Advantage, Inc.

Ascend is an innovative book embedded with powerful tools for leaders and offers an engaging way to share the path toward personal transformation with everyone. It presents a captivating allegory that helps leaders identify and break through long-standing beliefs that limit access to their innate potential for human happiness and exponential business success. Through the experiences of the characters in Ascend, readers see how their own limiting beliefs and mental models tacitly impede their quest for personal mastery and accomplishment, both personally and professionally. As the characters take important steps to discover and liberate their truer selves, readers face the same key decision: Am I willing to engage in a life-altering journey to grow cognitively, behaviorally, emotionally, and spiritually? The answer promises to be transformational and profound.

Buy Ascend on Amazon