Success springs from knowing who we truly are, not who we think we are.

William D. Anton, Ph.D.

William D. Anton, PhD, is a renowned clinical psychologist, psychoanalyst, and former director of the counseling center for University of South Florida. He is the founder of CEO Effectiveness, LLC (CEOE), and has a thriving practice working with top business leaders and executive coaches.

Bill designed CEOE to elevate the purpose of business for the benefit of society. His most recent book titled, Ascend, Forging a Path to Your Truer Self (2015), offers an innovative way to explore the path to self-knowledge through an ingenious story line of a novel.  He is also the author of  Business Success Through Self-Knowledge (2013) and many other significant publications in professional psychology. He is senior author of The College Adjustment Scales and The Employee Assistance Program Inventory, both of which are widely used throughout the world. Bill is in demand as a speaker.  He also serves as the treasurer of the Sant’ Yago (St. James) Educational Foundation, which has awarded more than $2 million to deserving college students to enable them to complete their college education. 


Peter D. Berardi, Ph.D.

Dr Peter Berardi is the faculty expert in Leadership and Teamwork Development. During his 23 years as a U.S. Navy SEAL he traveled around the globe both in and out of the field acquiring and honing the skill sets and insights needed to develop, lead, and employ winning teams in the most competitive and hostile environments. Retiring as a Commander, he founded SOF-ONE, LLC, and earned a PhD in Public Service Leadership to better help others achieve.

Dr Berardi specializes in integrating the ethos and organizational dynamics of Navy SEALs and other Special Operations Forces (SOF) into a perspective that enables participants to achieve their personal best. Parallel to this endeavor he is also the Senior Navy Special Operations Leadership Management Coordinator for the United States Special Operations Command (USSOCOM) where he provides internal leadership consulting services and promulgates leadership development opportunities for members of USSOCOM (SEALs, Special Forces, Army Rangers, etc). Whether an athlete, corporate executive, student or otherwise, Dr Berardi’s approach provides a proven system for both personal and organizational success that will enable your organization to develop the proper culture and skill sets to get you much greater results than you are currently achieving.

“There is nothing more exhilarating than being at the top of your game as an individual and as a team. As an operator, as an athlete, as a business leader…you want the intelligence, the strength, and the ability needed to push the envelope in all the right ways…”


Dale A. Hicks, Ph.D.

Dale A. Hicks, Ph.D., is Chief Training Officer and Senior Executive Coach for CEO Effectiveness. He is a licensed psychologist and accomplished management leader. He is the former director of a large urban university counseling center. There, he provided clinical and organizational consultation for faculty, staff and administrators and administered the university’s employee assistance program. While at the university, Dr. Hicks also maintained an ongoing consultative relationship with the local city police department, which included pre-employment screening of officers and matching new recruits with training officers. Among his many other accomplishments, Dr. Hicks received a national award for Excellence in Psychology Internship Training for developing a nationally accredited pre-doctoral internship in psychology and a post-doctoral residency in health psychology. As an expert trainer and course developer, Dr. Hicks contributes significantly to the development of CEO Effectiveness training courses and the professionals who deliver them.

Dr. Hicks has maintained an independent practice in psychology and high-level executive coaching for three decades. He has served as vice-chair of the Florida Board of Psychology, is a member of the American Psychological Association and has served on the Executive Counsel and as Membership Chair for the Florida Psychological Association. He is also an expert in crisis management, having been trained in Emergency Preparedness and Threat Assessment by the U.S. Department of Justice, and in the National Incident Management System by the Federal Emergency Management Association.

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