Bill designed CEOE to elevate the purpose of business for the benefit of society. His most recent book titled, Ascend, Forging a Path to Your Truer Self (2015), offers an innovative way to explore the path to self-knowledge through an ingenious story line of a novel. Navy Seal Commander Dr. Peter Berardi just published a workbook to accompany Ascend entitled The Path (2017). Both these books are currently being used in the Civilian Leadership Development Program sponsored by USF and offered at MacDill Air Force Base.
Bill is also the author of Business Success Through Self-Knowledge (2013) and many other significant publications in professional psychology. He is senior author of The College Adjustment Scales and The Employee Assistance Program Inventory, both of which have been translated into many languages and are widely used throughout the world. Bill also served as the treasurer of the Sant' Yago (St. James) Educational Foundation and currently sits on the Board. The Foundation has awarded more than $2 million to deserving college students to enable them to complete their college education.