Success springs from knowing who we truly are, not who we think we are.


Self-Awareness, Emotional Intelligence, Self-Knowledge: The path to lasting business success.

At CEO Effectiveness we love to discover the most effective way that we can help you become more than you ever thought you could be. We are leadership experts, trainers, executive coaches, presenters, scientist-practitioners, psychologists, writers, and expert confidential guides. Our knowledge base is profound and dynamic.

It is clear to us that many leaders believe they know themselves pretty well and things are functioning as well as they could be. But, our experience working with top leaders is that their beliefs about themselves and their accomplishments are often too limiting and represent only a fraction of what is possible. By the way, this is one of the lessons that Navy Seals learn early in their training.

We are experts at helping leaders and consultants gain greater access to themselves and their untapped potential. In this respect, we have two important observations:

  • Most alert leader’s level of self-awareness tends to be an accurate description of their current level of functioning. They know who they believe themselves to be quite well but are often not curious about what they don't know. As a result, like many high achievers, they describe what they see and interpret what they observe as validation of what they believe. This is the dynamic that tacitly keeps us from gaining access to our truer self.
  • Self-awareness, a pre-requisite for emotional intelligence is qualitatively different from self-knowledge. Just like blood tests results, self-awareness, even if accurate at the time, is only a snap shot of your present state, not of your potential. To accept that your results represent some limit on what is possible is like assuming that blood chemistry can never change, no matter what you do! Yet, that is precisely how most of us live out our subjective lives, protecting the illusion that we already know who we and in spite of frequent inklings that we are leaving our real potential on the table, long-standing habits are triggered to reduce the dynamic tension and self-realization is yet again postponed.

We believe and have cross-validated with many top leaders that although levels of self-awareness may be an accurate description of current functioning it is not a measure of potential. Our focus is on untapped potential and we have developed programs and services to help top leaders and coaches gain extraordinary levels of personal mastery, interpersonal effectiveness and adaptability that they may have assumed was out of reach.

Founder and CEO William (Bill) Anton has a thriving practice working with top business leaders and executive coaches. He is the author of two recent books on business and personal mastery: Business Success through Self-knowledge (2013) and Ascend: Forging a Path to Your Truer Self (2015) and many other significant publications in professional psychology. He is senior author of the Employee Assistance Program Inventory and The College Adjustment Scales, both of which are widely used throughout the world. He also serves on the executive board of the Sant’ Yago (St. James) Educational Foundation, which has awarded more than $2 million to deserving underprivileged college students to complete their college education.

Working with his strategic team, Dr. Anton has worked with outstanding companies and top leaders to help enlarge their engagement with themselves and their capacity to create their own futures.


We are leadership experts, trainers, executive coaches, presenters, scientist-practitioners, psychologists, writers, and expert confidential guides. Our knowledge base is profound and dynamic. Our services are confidential and we do not list our clients without expressed permission in writing to do so.


Our mission is to transform organizations by starting with their top leaders. Gallup recently reported that only 30% of the workforce, including leaders, are actively engaged in their work; 70% are disengaged and 20% of them are actively disengaged! Leaders who believe that their self-appraisal is unchangeable direct their energy to squeezing more out of the 30% because they make the same assumptions of the workforce as they do of themselves. We help leaders see that their engagement in transformational learning for themselves is the key to engaging the 50% who are not actively disengaged. Leaders who engage in personal mastery by challenging their mental models are in the best position to transform their organizations. We are experts in helping leaders and coaches achieve greater personal mastery. All things change when you do.

When the emphasis is on transformational learning in addition to knowledge, skills execution becomes the norm and the company improves in adaptability, engagement, and begins to welcome rather than fear change.


We recognize that working with top business leaders and coaches is the most cost-effective strategy for achieving desired business outcome. We are experts at understanding, delivery, execution, measurement, and presenting metrics linked to improving human functioning and the powerful variables linked to them. Some of these include the impact of beliefs, modeling, neuroscience, emotional intelligence, organizational development, motivation, developing empathy, social/emotional learning, interpersonal communication, team dynamics, and engagement.

Simply put, if you desire is to exceed your expectations of what might be possible, let’s have a conversation to help clarify how we might help you achieve the results you desire.

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